AG, a Tyrone headquartered, manufacturer of low carbon paving and building products, has launched Heathfield, a new clay-like concrete brick range.
Developed by the team behind AG’s market-leading Woodward range, Heathfield combines the authentic look of traditional clay bricks with the performance, cost-effectiveness, and availability of precision-engineered concrete.
Each brick is moulded directly from clay samples, with varied embossing applied across each slice offering 27 unique patterns to replicate the natural, irregular surface of clay.
This creates a non-repetitive, organic finish across elevations, delivering a timeless aesthetic while avoiding the common challenges of traditional clay.
Produced in the third generation company’s state-of-the-art facilities using Enduur 1 advanced concrete technology, Heathfield offers enhanced strength, durability, UV resistance, and hydrophobic performance.
Two teardrop-shaped perforations also enhance density and structural strength compared with traditional three-holed bricks. With water absorption around 6% much lower than clay’s 15-20%, and no soluble salts in the mix, Heathfield significantly reduces the risk of efflorescence on site.
Cured with renewable energy, the range is more consistent in size than traditional clay, creating uniform bedding joints, sharper finishes, and quicker, more reliable installation while avoiding the uneven joints caused by warped, energy-intensive kiln-fired bricks.
Sustainably produced using aggregates from AG’s own quarry, including limestone to enrich colour, the range delivers consistent tones throughout each brick. Currently offered in six traditional colourways, with more planned, the collection provides architects and developers with flexible design options across housing, education and commercial projects.
Building on the success of AG’s Woodward bricks, named Responsible Product of the Year 2025 by Business in the Community, Heathfield delivers the same innovative, high-performance qualities as an alternative to traditional clay bricks.
Backed by a 60-year guarantee, Heathfield benefits from local production and reliable supply, with typical lead times of just 24 to 72 hours.
The newly launched range is also part of AG’s broader portfolio of building products, including paving and walling solutions, providing specifiers and developers with a complete, one-stop solution for external materials.
Commenting on the launch, AG CEO Stephen Acheson said:
“The success of our Woodward range has helped shift market perceptions of concrete bricks. Through continued investment in research and development, we have built on that momentum to create a product that delivers the timeless aesthetic developers are seeking while addressing many of the challenges associated with clay bricks.”
“Every element of Heathfield has been carefully considered to ensure a manufactured product can genuinely replicate the appearance of clay. We have worked closely with specifiers, bricklayers, and procurement professionals to understand the challenges faced on site and designed Heathfield to help overcome them. There is a growing appetite in the market to look beyond traditional materials in favour of solutions that deliver benefits across every aspect, from cost and availability to performance and sustainability, and we are proud to be at the forefront of this shift.”
Samples of the Heathfield range are now available. For further information, visit ag.uk.com.