The transformation of South East Coalville has reached an exciting new milestone with the launch of the first homes at housebuilder Lovell’s new £42m Swinfen Vale development.
Located on Beveridge Lane on the edge of Ellistown, Lovell Homes at Swinfen Vale will deliver a collection of 146 high-quality new homes, including 11 affordable properties, as part of the wider South East Coalville masterplan led by strategic land developer Harworth Group.
The first homes released for sale are a mix of three and four-bedroom semi-detached and terraced properties with prices starting at £269,995.
The launch coincided with the opening of two professionally designed showhomes, which were unveiled to key dignitaries, stakeholders and prospective buyers at a special weekend-long celebration at the development.
Lovell sales director for the East Midlands, Dawn Bennett, said: “The launch of Lovell Homes at Swinfen Vale is a significant moment for both Lovell and the wider South East Coalville regeneration. The development not only offer buyers a range of modern and thoughtfully designed new homes but also provides them with an abundance of green space and excellent connectivity.
“It’s a fantastic place for people to put down roots and become part of a thriving new community and we can’t wait to welcome prospective buyers to our new showhomes and give them their first opportunity to experience the quality, specification and lifestyle on offer.”
Set amongst landscaped green spaces and surrounded by the natural beauty of the National Forest, Swinfen Vale offers residents the opportunity to enjoy a relaxed, outdoor lifestyle with easy access to Coalville, Ashby-de-la-Zouch, Leicester and the wider Midlands area.
Designed to appeal to first-time buyers, growing families and those looking to downsize, Lovell Homes at Swinfen Vale features 12 thoughtfully designed house styles, offering a choice of one, two, three and four-bedroom homes.
Combining contemporary design with practical layouts, each property has been created to blend seamlessly with modern lifestyles, with light-filled living spaces, stylish kitchens, quality finishes and flexible interiors designed for everyday family life.
Every home has been built with sustainability and energy efficiency at its heart, achieving an SAP B energy rating and incorporating a range of features to help reduce running costs. These include gas central heating, photovoltaic (PV) solar panels and electric vehicle charging points.
Biodiversity has also been carefully considered, with hedgehog highways and swift nesting bricks included on every plot to help support local wildlife.
Peter Massie, National Director of
“We are delighted to welcome Lovell to our South East Coalville development, where we are well advanced with our delivery of a thriving new community in the National Forest. Alongside high-quality homes, residents are already benefiting from extensive areas of landscaped green open space, play areas, a new local quarter providing retail and other amenities, and the award-winning Greenstone Primary School, expertly designed to fulfil its forest school ethos. We look forward to working with Lovell and other partners as this exciting development nears its completion.”
The first Lovell residents are expected to move into their new homes at Swinfen Vale in September 2026, with the overall build expected to be complete by Autumn 2027.
The showhomes and sales office are open Thursday to Monday from 10am–5pm. For more information or to book a viewing visit Lovell Homes.