BAL – the market leader in full tiling solutions -is delighted to announce the launch of its new brand website, www.bal-adhesives.com, delivering a streamlined, user-friendly experience designed to make it easier than ever to find products, access technical information and plan tiling projects.
The new website marks a significant evolution from the previous platform, moving away from a complex segmented user experience to provide a single, intuitive destination suitable for tilers, fixers, distributors and specifiers alike.
Built with a responsive and fluid design, the new website has been developed with mobile users in mind, reflecting how the majority of people access BAL’s digital resources.
Enhanced navigation and improved functionality ensure visitors can quickly find the information and products they need, whether on site, in store or on the move.
Among the new features available on the website are:
- Product comparison tool – compare technical data and key features of similar products side-by-side so you can choose the right product for your project.
- Smart product search – find the products needed for your project using a simple wizard drop down to select the tile type, area and substrate to find suitable products for that installation.
- Job List – while browsing users can select the products and quantities required for a job (adding them to a basket) and then email the list to themselves as an easy reference to order. Select by product, size and colour!
- Personalised Technical Document Creator – create a singular bespoke PDF document with the specific technical documents required for your project. Name the project and create a bespoke cover.
The website also incorporates a range of essential resources and support tools, including:
- Stockist locator – find your nearest BAL stockist and contact them for stock information. Includes all online stockists.
- Key sales and technical contacts – find your local BAL Training and Technical Support Manager or Areas Sales Manager for project support, moisture testing and sales advice.
- GivBax Rewards points information and national GivBax offers – get Cashback on BAL products through GivBax Rewards – see the points for all BAL products and log-in to your GivBax account through the site.
- Product calculators – work out how much BAL product you need on your tiling project. Then add the correct quantity to your job list!
- Sustainability information – see how BAL are a sustainable manufacturer – with the goal of being Carbon Neutral (scope 1 and 2) by 2030.
- Specification support – find your local Business Development Manager to assist with your major tiling project. Access NBS Source and add BAL BIM Objects to your design project.
- Technical guidance and product documentation – view our Blog and technical documents to ensure you are tiling correctly in line with British Standards and Best Practice.
Alex Underwood, Head of Marketing at BAL said:
“The launch of our new website represents a major investment in improving the customer experience and providing easier access to the products, tools and technical support our customers need.“We’ve focused on creating a faster, more intuitive platform that helps contractors, retailers, distributors and specifiers find the right solutions quickly and efficiently. The new features have been designed to add real value and make planning and delivering tiling projects simpler than ever.“
The new BAL website has been created to support customers at every stage of the project journey, from product selection and specification through to installation and aftercare.
Customers are invited to explore the new digital experience and discover the enhanced features, resources and support available online.