Cameron Homes has acquired a 4.22 Ha (10.4-acre) site in the historic Worcestershire village of Crowle to deliver a development of quality family homes. Detailed planning approval was granted by Wychavon District Council in July 2025 for 62 dwellings.
Accessed from Church Road, the prime site is within a short walk of village amenities and only five miles from Worcester city centre and Shrub Hill train station. Offering a quintessential rural lifestyle with enviable access to big cities, Crowle is regarded as one of the best places to live in Worcestershire.
The scheme will round off the existing built curtilage of the village, which contains a number of thatched cottages and listed buildings. The western boundary of the development will face Church Road and complete the street scene. A significant proportion of the site will be dedicated to public open space, with 40% of the homes allocated for affordable housing. Pre-construction work is underway, with a start on site anticipated for autumn 2026.
John Hickman, Group Land Director for Tara Group and Cameron Homes, said:
“Securing this site with a full planning ticket in place will give a real boost to our 2027 financial year. Crowle is an aspirational village we know well and have targeted for land opportunities for some time. It combines historic rural charm, outstanding schooling and amenities, with quick access to the M5 and city of Worcester.
“We’re thankful to our project team, consultants, and Lodders Solicitors for helping us to acquire this site within a matter of weeks.”
The Staffordshire-headquartered five-star HBF housebuilder acquired a site in Honeybourne – also within the Wychavon District – earlier this month. The company has previously constructed developments in the nearby villages of Long Marston, Lower Quinton, Luddington, Blockley, and Tredington.
The exterior elevations of the 62 one- to five-bedroom homes will be traditionally styled with red brick and render to complement the local vernacular. The open space surrounding the houses will be landscaped to provide a new focal village green amenity. Many of the new dwellings will face the adjoining playing fields.
The latest green energy features will be incorporated into this scheme, with a very high EPC rating targeted. Specification highlights will include air source heat pumps, Smart Hive thermostats, electric vehicle car chargers, and solar PV panels.
The majority of the existing hedgerow around the site will be maintained and managed. As part of the development programme, Cameron Homes will also deliver ecological enhancements and increase the biodiversity of the site through the creation of attenuation ponds and other SUDS features for wildlife habitats.
Crowle benefits from a post office and local shops, bus stops, designated cycle routes, the renowned Chequers at Crowle, a primary school, recreational spaces, and the Church of St John the Baptist, which has origins dating back to the 12th Century. Junction six of the M5 motorway is only three miles away.
Established in 1994, Cameron Homes is currently delivering over 200 homes across 11 live developments and has a pipeline of future sites expected to deliver circa 1,000 new homes.