The Waterside at Bromley-by-Bow, London won the award for Best Development in the South at this year’s ceremony. The Waterside consists of 86 one and two – bedroom apartments with open-plan living spaces and private balconies or terraces. Residents will also have canal-side living and open outdoor landscaped spaces.

This award recognises the quality, design, and attention to detail across The Waterside, and reflects Guinness’s continued commitment to delivering well-designed, sustainable homes that support first-time buyers.

The First Time Buyer Readers’ Awards are among the most acclaimed in the industry. Now in their 17th year, they celebrate the many ways organisations help aspiring buyers onto the property ladder. From housebuilders and housing associations to legal companies, these prestigious awards ensure the best in the business are recognised and rewarded for their hard work.

The Waterside was also highly commended for Best Off-Plan Development and Guinness Homes was also highly commended for Affordable Housing Provider of the Year.

Kevin Williams, Executive Director of Asset Management and Development at The Guinness Partnership, said:

“It’s a real honour to be recognised at the First Time Buyers Readers Awards for our new homes at The Waterside, Bromley-by Bow. Congratulations to our colleagues and partners, and all this year’s winners and shortlisted organisations and developments.”

These latest results build on Guinness Homes’ recent success at the First Time Buyer Readers’ Awards, including

The One Hundred at Beresford Avenue, Alperton: Winner, Best Small/Medium Development, 2025; McArthur’s Yard, Bristol: Highly Commended, Best First Time Buyer Apartment, 2024; Signal Park, Tolworth: Highly Commended, Best Large Development, 2024; McArthur’s Yard, Bristol: Winner, Best New Development in the South, 2023

Guinness Homes is a brand name for the sale of homes owned by The Guinness Partnership, which was founded over 135 years ago and is one of the largest affordable housing providers in England. Guinness is committed to improving people’s lives by providing as many high-quality affordable homes as possible, and the housing services that residents most need. The developer is a not-for-profit organisation with more than 160,000 residents across the country, living in more than 70,000 homes with all income generated being reinvested into existing or new homes.