Once complete the development will provide 70 homes for social rent and 30 for shared ownership creating more opportunities for local people to access an affordable home.
The second phase comprises a mix of one-, two-, three-and four-bedroom homes, which will meet the needs of a wide range of residents.
Lovell were awarded the contract to deliver the new 9.3-acre Standard Hill neighbourhood for emh following the successful completion of phase one which was completed in August 2025. This second phase will transform the former Jacks ice cream factory site which ceased operations in 1993.
Lovell regional managing director for the East Midlands, Beth Bundonis, said:
“It’s great to see work getting underway on a new phase at Standard Hill. We’ve put a lot of care into planning this next phase with emh, and we’re looking forward to seeing it take shape.
“We want to create a place where people feel at home from the start and enjoy living for years to come and for us, the most rewarding part of any partnership project is seeing people move in and start making these homes their own.”
Alongside the new homes, emh is contributing more than £1 million towards local infrastructure and community facilities, which include improvements to major local highways, primary school provision and local healthcare.
Further funding will support libraries, the National Forest, youth pitch improvements at Owen Street Sports Ground in Coalville, and traffic signal improvements at Hugglescote Crossroads.
The development will also include hedgehog highways, bat and bird boxes, and enhanced hedgerow planting to support wildlife, alongside a detention basin to help manage surface water.
Chris Jones, executive director of housing and development at emh said:
“We are delighted to be working with Lovell to deliver the next 100 affordable homes at Standard Hill. These new homes will give more local people the opportunity to put down roots in a high-quality, sustainable community. We’re proud that, by investing in the local community, infrastructure and environment, we can create lasting benefits for Hugglescote and the wider Coalville area.”
Construction of Standard Hill is expected to be completed by spring 2028.