Thomas Alexander Homes has announced the promotion of Gemma Bateman to Sales & Marketing Director, recognising her outstanding contribution to the growth and development of the Leeds-based housebuilder after joining the business in March 2024.
Since becoming part of the Thomas Alexander Homes team, Bateman has expanded and improved the company’s Sales & Marketing function by leading a full brand refresh, launching a new website and implementing new sales systems and processes. Bateman has also been instrumental in delivering a number of standout marketing initiatives, most recently working with the marketing team at Bettys to create bespoke hampers for Thomas Alexander Homes’ new residents.
This has coincided with a period of significant growth for the business, with homes sold out at its Monks Court, Hartley Vale and Manor Gardens (Phase One) communities. The company’s Swann Gate development in Church Fenton also now has just one property remaining, while the recent launches of Harcourt View in Sharow and Staveley Walk in Staveley mark the next stage of Thomas Alexander Homes’ continued expansion.
With further developments soon to be announced, the business continues to strengthen its position as one of the region’s leading housebuilders.
Alexander Blease, Managing Director of Thomas Alexander Homes, said: “Since joining the business, Gemma has had a transformational impact on our Sales & Marketing operation. She has brought structure, energy and strong leadership to the growing team, helping us strengthen our brand, improve our systems and continue to deliver an exceptional customer experience.
“The housing market over the last few years has not been an easy one, but we continue to see strong demand for our homes. That success is a testament to the hard work of the Sales & Marketing team under Gemma’s leadership.
“Her promotion reflects both her achievements to date and the confidence we have in her ability to drive future sales performance, support continued growth and further strengthen Thomas Alexander Homes’ position in the market.”
In her new role as Sales & Marketing Director, Bateman will play a key role in supporting Thomas Alexander Homes’ ambitious growth plans, helping the business scale towards delivering more than 150 high-quality homes per year over the next three years.