Ongoing product development is at the heart of The VEKA UK Group and the new foil offering is the latest in a long line of enhancements to the ranges. The new coloured foils range has been developed after listening to customer feedback and the result is a much broader range of colours, available in smaller pack sizes, with a clear and simple ordering and pricing policy.
“The main thing to highlight about The VEKA UK Group’s new foils policy is the wider choice of colour and woodgrain options, along with the simplicity of ordering” says Colin Torley, Sales and Marketing Director. “We hope that the vast range of coloured and woodgrain options available, coupled with clear delivery and pricing information, will encourage our customers to offer coloured foils more frequently.”
In addition to this, VEKA and Halo foiled profile is now available to order in vastly smaller quantities – just one pack, regardless of the colour or system. This new quantity option is a massive benefit for customers, as it means that for more unusual coloured jobs, they will not be left with unused stock that they have had to pay for. In terms of pricing, the new policy sets out a standard uplift in cost right across the board for anything detailed in the swatches.
“The new Variations colours and woodgrains can be seen in VEKA and Halo A4 swatch books, which provide a comprehensive overview of the new ranges in a handy, easy to use format.”
Colin continues: “The new swatches are divided into three clear sections and a simple colour-coded key allows users to read at a glance information such as; which colours are available on which system; in a choice of 1 or 2-sided, what colour base options the foils come on, the product code and the RAL equivalent in case they need to match up something else on the project.”
“Another key benefit of our new swatch book is the A4 size. This way, customers can see a large section of the foil, allowing them and the homeowners to see all markings, such as any knots on the woodgrain.
“We have analysed our own sales data and that of our suppliers and extended the range of colours based on this. A wider choice of greys is just one example – on VEKA and Halo profile there are now five different shades of grey available from the standard swatch book, with the additional option to order any other shade if required.”
The VEKA UK Group’s new swatch books also include a wall chart, so that VEKA and Halo customers can see at a glance which profiles can be foiled on the various systems.
Supporting the launch of the new Variations range is a selection of samples and advertising templates to assist installers with letting homeowners know about the new wider range of colours available.
To request a FREE swatch, contact The VEKA UK Group today, call 01282 716611 or email salesenquiry(Replace this parenthesis with the @ sign)veka.com